Santa Marta, Colombia’s oldest city, blends rich history with the vibrant energy of its stunning Caribbean coast. Nestled between the Sierra Nevada mountains and the sparkling sea, Santa Marta offers a wealth of experiences for the discerning traveler. Its golden beaches, like Playa Blanca and Rodadero, are among the most beloved by Colombians, where visitors can enjoy swimming, snorkeling, or simply relaxing by the shore. For those seeking tranquility, hidden gems like Bahía Concha and Taganga offer serene escapes with breathtaking views.
Santa Marta is also a cultural hotspot, celebrated as a center of vallenato music—one of Colombia’s most beloved rhythms. Born in the nearby Caribbean region, vallenato blends indigenous, Spanish, and African influences, and its infectious melodies fill the city’s streets and festivals. Don’t miss a chance to experience live vallenato performances while savoring the city’s delicious seafood, including fresh fish served at beachfront restaurants.
